Mobile Political Ads

Just a little note: I was listening to Pandora the other day and was played an audio ad from Eric Garcetti’s LA mayoral campaign and also saw a pop-up ad on Pandora attacking his opponent, Wendy Gruel.

I started using Pandora in LA, so it still has that for my zip code.

This is an interesting expansion of political targeting into mobile.

I was listening to jazz, but I suspect they targeted me more for my zip code and didn’t drill down too deeply beyond that, not even bothering to geo-locate users, but rather trusting to just my initial, unverified, location. Pretty poor targeting, actually when you get right down to it.

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