Starbucks is an incredibly cool and aspirational brand in Thailand. In some ways, this double decker Starbucks is an emblem of their love for the brand. On the other hand, they original idea of Starbucks, where you sit and work and drink coffee – a place that mimicked the social aspect of seventeenth century coffeehouse (and the coffeehouses of my late adolescence and early twenties) – is not common. While coffee places are so prevalent as to make Seattle seem positively coffee starved, Starbucks is one of the few with significant sitting areas. It’s an in and out culture, rather like what Starbucks is currently in America.

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