I was reading some soccer scores while taking my lunch (hummus and crackers) and noticed a Romney add at the bottom of the page.

But just a glancing look would not have told me that, because the color design of the add was overwhelmingly blue – and the particular shade of blue most often see associated with graphic designs for Democrats.

There was just a tiny bit of red (the sort of token touch used to suggest a little bipartisanship), but was otherwise exactly what you’d expect from a banner ad for a Democrat.

So this is how Romney is distancing himself from the GOP for the general election – he is subtly shifting his strategy to appear more, well, Obama-like. Or perhaps ‘Obama-lite.’